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Web design strategy articles

Ten Tips for Web Site Success Through Superior Design

Many people fail to understand just how important the design of a web site is to your online image. Some simply assume that because they have a great product they'll be automatically successful. But in order to achieve online success, one must have both a wonderful product or service and a great design. This is because people assume that since the web design is unprofessional, the product is inferior. Just as humans have a tendency to "judge a book by its cover," they also tend to make an association between a business's web site and product.

So, in order to make sure that your web site doesn't express your business inappropriately, here are 10 things you can do:

1 - Lose those banner programs

Banner "exchange" programs is like saying to the world, "I'm a newbie." When people start a web site, they seem to be automatically drawn to sites like LinkExchange or SmartAge. Perhaps it's the promise of traffic for free that does it, but know the truth - banner programs, for the most part, are worthless when you're just starting out. Avoid the temptation to plaster your pages with every banner program you can think of, because it's bad news.

2 - Keep your site clean and organized, not "busy!"

Do not, I repeat, do not make your site overwhelmingly "busy." Have you ever visited a site where there were thousands of animated pictures, fluorescent text and colors, crowded pictures, and huge text? Me too. And every time I visit one, I head for the "back" button in my browser. Don't run off your visitors without letting them read what you've got to say, or they'll never buy!

3 - Avoid "clip-art" type graphics like the plague

They're totally unprofessional, and scream "don't buy!" Take the time to learn how to make your own graphics using whatever program you can get your hands on. We recommend Adobe Photoshop - www.adobe.com - if you have the money. If you're short on cash, visit Macromedia - www.macromedia.com - and pick up a copy of Fireworks; it's almost as good as Photoshop for web design purposes.

4 - Don't talk about yourself!

Sorry, but no one really wants to hear about you. They want to hear about how you can help them and the benefits your product or service will provide. Focus on them!

5 - TEST, TEST, TEST with every browser!

Take a look at your site in every type of browser, because there are no standards on the Internet yet. That means that every web browser interprets code differently than the next, and can display a page horrendously when another makes it look perfect.

6 - Proof read your ENTIRE site

Poor grammar or spelling is the end-all, be-all of presenting yourself unprofessionally online. After all, if you can't spell correctly, you don't pay attention to details or those "small things" that make a product or service great, right? Well, that's what your visitors think. So run your pages through a spell check once or twice, and have someone else proof read them.

7 - Keep your design consistent

You ever visit a site that changes designs, backgrounds, and navigation systems completely whenever you click a link? Kind of makes you feel lost, doesn't it? You feel as though you're at another site, and you don't know where you are. So, keep your web site's design consistent, and make it clear to the visitor where they are on the Internet and on your site. (Note: Consistent does NOT have to mean boring!)

8 - Stay away from backgrounds, for the most part

Backgrounds have a tendency to make a site feel very unprofessional. If you don't know what you're doing, stick with a plain white background with well contrasting text. It's simple, and it's very clean and easy to read.

9 - Use small images

I don't mean that you should use visually small images. I mean that you should use images that are small in terms of file size. The best way to go about doing this is to compress your images to a more reasonable size. Try something like Ulead's SmartSaver Pro - www.ulead.com

10 - Keep that font size down

Perhaps the biggest indicator of someone who doesn't have a clue what they're doing online is huge font sizes. Keep your fonts at a reasonable level, but make sure you don't make it too small.

Copyright © 2000 Micah D. Cranman
About the Author: Need a killer website for your business? Need someone to market it? Micah Cranman designs and markets attractive, compelling, and results-driven websites for small businesses and organizations. For more information on how he can help you develop a powerful web presence, visit his site at www.sybren.net.

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